Technical SEO and search architecture
Indexing, duplicate URLs, performance and page structure: remove technical obstacles and connect services with useful content.
Discuss your project ↗The business problem
A finished-looking site can still expose a test domain, conflicting canonical URLs or pages without useful content. An automated score does not reveal which queries bring customers or where visibility is being lost.
Our approach
We start with a crawl and Search Console data when access is available. Queries are grouped by user intent and mapped to services and case studies. Indexing fixes, content work and conversion improvements have separate, explicit objectives.
Technical delivery
We review HTTP status codes, robots, sitemaps, redirects, canonical URLs, hreflang and server-rendered HTML. Structured data reflects real information. Performance uses laboratory and field data where available, with separate attention to LCP, CLS and INP.
Deliverables and estimating
Deliverables include an evidenced audit, implemented fixes and a next-step plan. After launch, available analytics track indexed pages, impressions, clicks and enquiries. Rankings and growth timing depend on competition, content and domain history and are not guaranteed.
Relevant experience
Aspan Consulting — website for a multidisciplinary consultancy
A corporate website sells four service lines through dedicated landing pages, proof of experience and short enquiry forms.
Verny Capital — corporate website for an investment group
A trilingual corporate platform presents the group’s portfolio, investment approach, ESG work, research and news.