A multi-page care home website featuring medical services, rehabilitation programmes, a video presentation and consultation access throughout the user journey.
Home PageActual Interface · Live Website 09.09.2026
01 / Context
Medical and everyday care scenarios need to be explained without creating a clinical atmosphere
Visitors compare dementia care, post-stroke rehabilitation, care for bedridden people and disability support. Content must provide specifics, maintain a warm tone and lead to a consultation. The main overview is therefore supported by dedicated service and program pages.
Challenge
Explain complex care programs in plain language
Solution
Services, rehabilitation, procedures and lead journeys
02 / Pain Point → Solution
More than pages: clear journeys for different user intentions
01
Segmentation
Separate conditions and needs into dedicated user journeys.
02
Trust
Show the team, care process and day-to-day life at the residence.
03
Conversion
Repeat contact options at key decision points.
04
Mobile Experience
Keep lengthy medical explanations easy to read.
03 / Information Architecture
The user journey is built around a meaningful task
The architecture was reconstructed from public navigation, internal links and accessible routes.
04 / Core UX
Users move from a loved one's condition to a specific care programme
The service overview helps visitors identify the relevant area. Detailed pages explain care and the expected process, while program pages outline duration and activities. A video introduction builds familiarity, and the shared layout provides forms and direct contact channels.
ServicesFour specialized care pathwaysProgramsRecovery and Support Flows
05 / Content Model
The Next.js routing structure separates general pages from topic-specific landing pages
The public implementation was analysed using the source HTML and network resources
Next.jsRouting and Server-Rendered HTMLReact Server ComponentsContent Page AssemblyTurbopack chunksPublic Application JS BundlesResponsive utility CSSResponsive Grids and StatesYouTube iframeCare Home Video PresentationGoogle AnalyticsTraffic Analytics
07 / Interactive Flows
The interface helps users complete tasks without unnecessary navigation
Video
Introduction to the Workspace
Forms
Consultation About a Loved One’s Condition
Direct CTA
Phone and WhatsApp
Navigation
Dedicated Service and Program Pages
08 / SEO Audit
Search Baseline and Specific Growth Opportunities
The homepage has a title, description and Open Graph. During the audit, its canonical URL pointed to another domain, zolotye-gody.kz, and the sitemap listed only five URLs despite 15 available internal routes. JSON-LD was also absent. The improvement plan is clear: correct the canonical URL, include all landing pages in the sitemap, and add NursingHome, Service, FAQPage and BreadcrumbList schema.
15available routes
5URLs in the sitemap
0JSON-LD
1canonical needs correction
Medical percentages and claims published on the original website are not treated as proven case study outcomes. The technical audit records only the observable implementation.
09 / Responsive
The Primary Flow Is Preserved on Mobile
Navigation, headings, cards and calls to action are reorganised into a single vertical flow. The mobile screen below is an authentic capture of the original interface at a width of 390 px.
Clear hierarchy without horizontal scrolling
Large Touch Targets for Primary Actions
Progressive Content Loading
Keeping the primary CTA accessible in the mobile journey
Mobile VersionViewport 390 × 844
10 / Technical Review
The Case Study Is Based on the Observable Implementation
01
HTTP and routes
The home page and key internal pages, response statuses and redirects were verified.
02
HTML and metadata
Title, H1, description, canonical, Open Graph and JSON-LD were captured.
03
Frontend stack
The technologies were verified through the names of public scripts, styles and API endpoints.
04
Responsive
Homepage reviewed at 1440 × 1000 and 390 × 844.
05
Content
The information model was validated against navigation, archives and the sitemap.
06
Evidence
Every interface in this case study is an authentic project screenshot with no generated UI.
11 / Result
The Next.js website creates a dedicated search and user journey for each family need. Shared components maintain a consistent tone, while detailed pages explain care options more thoroughly than a single landing page can.
15 internal routes and 4 programmes. The solution can evolve as the content and new user journeys grow.
Need a fast multi-page website for a healthcare service?
We will analyse the audiences, content, integrations and search demand, then design the structure and technical architecture before visual design begins.
