The Wayne Industries corporate catalogue: office partitions, doors, glass structures, fire-resistant solutions, services and completed projects.
WordPress 6.6.2ElementorYoast SEOContact Form 7WP Fastest CacheChaty
52internal URLs
84home-page resource
3forms
3000spam URLs in the sitemap
Home PageActual Interface · Live Website 10.09.2026
01 / Context
Designers and procurement specialists need specifications, examples and a quick estimate
The catalog covers office, glass, framed, mobile, restroom and movable partitions, doors, canopies, barriers, fire-rated structures and installation services. Its structure needs to guide visitors from a solution type to a completed project and an inquiry.
Challenge
Turn a complex product range into a stream of B2B enquiries
Solution
Solution catalog, portfolio, pricing, services and forms
02 / Pain Point → Solution
More than pages: clear journeys for different user intentions
01
Product Range
Clearly separate dozens of materials, structures and applications.
02
B2B trust
Support the promise with photographs of completed projects.
03
Search Demand
Create dedicated landing pages for specific product searches.
04
Conversion
Provide a form, phone number and messenger at every decision stage.
03 / Information Architecture
The user journey is built around a meaningful task
The architecture was reconstructed from public navigation, internal links and accessible routes.
04 / Core UX
The catalogue guides users from their space requirements to the right material and structural format
The opening screen establishes the company's specialization and B2B audience. A multilevel catalog presents solutions by structure and application, the portfolio demonstrates completed work, and forms and the contact widget let visitors request a quote without returning to the homepage.
SEO catalog connecting product families, services and portfolio
Pages
Product Landing Pages
Dedicated URL for Each Structure Type
Taxonomy
Solution Categories
Partitions, doors, glass and fire-protection solutions
Portfolio
Completed Projects
Photos and Use-Case Description
Services
Editing and Post-Production
Standalone Service Pages
Forms
Quote Request
Contact Form 7 and Phone-Number Mask
Messaging
Quick Contact
Chaty and Floating Widget
06 / Technology Stack
The public implementation was analysed using the source HTML and network resources
WordPress 6.6.2CMS and Page CatalogElementor 3.23.4 / Pro 3.18.2Components and TemplatesYoast SEOCanonical, Open Graph, and JSON-LDContact Form 7 5.9.8Requests and ValidationWP Fastest CacheMinification and Resource Cachingnginx + PHP 8.1Public Infrastructure
07 / Interactive Flows
The interface helps users complete tasks without unnecessary navigation
Mega catalog
Multi-Level Configuration Selection
Portfolio
Browse Completed Projects
Popup form
Submit a Request Without Leaving the Page
Chat widget
Phone and Messaging Apps
08 / SEO Audit
Search Baseline and Specific Growth Opportunities
The homepage has a description, canonical URL, Open Graph and JSON-LD. However, the standard wp-sitemap.xml serves an unrelated Japanese product page, and sitemap_index.xml contains 3,000 spam URLs under /products/ and /shopdetail/, dated 10.09.2026. This indicates a serious SEO/security incident requiring site isolation, file and database inspection, injection removal, sitemap restoration and recrawling after cleanup.
52actual internal URLs
3000external URLs in the sitemap
1JSON-LD
1critical incident
The SEO compromise was discovered when requesting public sitemaps on 10.09.2026 and is documented as an observed fact. It does not mean the visual website or inquiry forms are unavailable, but it requires urgent server-side investigation.
09 / Responsive
The Primary Flow Is Preserved on Mobile
Navigation, headings, cards and calls to action are reorganised into a single vertical flow. The mobile screen below is an authentic capture of the original interface at a width of 390 px.
Clear hierarchy without horizontal scrolling
Large Touch Targets for Primary Actions
Progressive Content Loading
Keeping the primary CTA accessible in the mobile journey
Mobile VersionViewport 390 × 844
10 / Technical Review
The Case Study Is Based on the Observable Implementation
01
HTTP and routes
The home page and key internal pages, response statuses and redirects were verified.
02
HTML and metadata
Title, H1, description, canonical, Open Graph and JSON-LD were captured.
03
Frontend stack
The technologies were verified through the names of public scripts, styles and API endpoints.
04
Responsive
Homepage reviewed at 1440 × 1000 and 390 × 844.
05
Content
The information model was validated against navigation, archives and the sitemap.
06
Evidence
Every interface in this case study is an authentic project screenshot with no generated UI.
11 / Result
W-IN's public website provides a strong B2B structure: the detailed catalog addresses search demand, the portfolio demonstrates expertise, and forms shorten the path to a quote. However, the audit also identified a critical technical issue that puts organic visibility and domain reputation at risk until resolved.
52 internal routes and dozens of product landing pages. The solution can evolve as the content and new user journeys grow.
WordPress 6.6.2ElementorYoast SEOContact Form 7WP Fastest Cache
Need an industrial catalog with a portfolio and controlled SEO?
We will analyse the audiences, content, integrations and search demand, then design the structure and technical architecture before visual design begins.
